Cover Girl.

This is the result of the Tokyo summer dress styling I did last month! Not exactly my style (way too feminine!), but it turned out nicely thanks to my very talented photographer boyfriend. :) (P.s Check out his works here!) Thanks for the hair and assistance Laura!

Tässä viime kuun kesämekko-kuvausten tulos! Ei ehkä ihan minun tyylinen (ihan liian naisellinen siis) mutta näyttää kivalta super lahjakkaan poikäystäväni ansiosta. :) (Täällä lisää hänen töitään, click!)
Kiitos vielä suuresta avusta ja ihanasta kampauksesta Laura ♥

Backstage.

Our gorgeous plusmodel Jannie, Madeleine helping out with the wind, and Rikard.

Makeup artist Madeleine and beautiful model Carolina.

Kids!

 

My view on workwear for Spring 2013.

 

At work.

Some backstage pictures from the looong 12-hour shooting I organized for the Matkus Shoppingcenter Magazine! The hard and great thing about styling items from mainstream labels like H&M, Gina Tricot, Cubus, Vila, and so on, is that you have to try and make the looks more expensive and exclusive with the styling and combining of items. It's harder than with high fashion brands, but it's also fun to have a challenge like that. I would love to style the H&M lookbooks one day!

Sequin Pants.

I got these sequin pants secondhand shopping this week and decided to wear them with my DIYed fake fur power shoulder jacket for a Michael Jackson inspired look! The occasion was the VIP-opening party for the brand new shopping center in Kuopio, Finland, for which I have done the fashion part of their exclusive customer magazine. We had lots of wine and browsed through the shops, and the next day I was personal shopping and styling three winners with clothes from several shops! Such exhausting two days, tonight I'll finally be back in Stockholm and tomorrow I'm styling a shoot I've been planning for soooo long! Can't wait!

 

Fake Fur Jacket/DIY, Pearl and Chain Necklace/DIY, T-shirt/H&M

 

FINALLY!

Today has been the BEST mail-day ever!!! I got the result of what i've been working on for almost two months... The exclusive customer magazine for a new shopping center in Kuopio!! I've been working on every single fashion or design-related article in the whole magazine,including the planning and styling for the cover and the main-editorial.

It's been sweaty and teary and HECTIC at times, hunting down the right contacts at every fashion brand that will be opening in the mall, asking for product pictures, spending hours trying to pull things together since everyone always delievers in a different time, but FINALLY it's all paid off and I have the result in my hand!!
Even if the goal here was to create something more mainstream that works for a larger  target group than high fashion does, (and what my personal taste and style is), I can't tell you when I've felt this satisfied last time :) so so happy!
 

The main editorial was about the holiday season's IT partywear. It was shot by super talented Rikard Lilja. Makeup by the sweetest Madeleine Oxalaryd. Model Polina/Nouveau Models. Best assistants ever Martin and Laura!  ♥

Shopping Spree with me!

 

Now this is all in finnish I know, and unfortunately this contest is for Finns only :( 

Suomalaisille siis: Jos haluatte voittaa henkilökohtaisen opastuksen shoppailukierroksella kanssani Kuopion Matkus Shopping Centerin avajaisissa, käykää täällä osallistumassa viimeistään 27.10! Saatte läjän lahjakortteja käytettäväksi kauppoihin woop woop ;) En malta odottaa! Laittakaa mielellään myös tänne viestiä jos aiotte osallistua kilpailuun, olen tooooosi utelias! :)