Backstage.

Our gorgeous plusmodel Jannie, Madeleine helping out with the wind, and Rikard.

Makeup artist Madeleine and beautiful model Carolina.

Kids!

 

My view on workwear for Spring 2013.

 

At work.

Some backstage pictures from the looong 12-hour shooting I organized for the Matkus Shoppingcenter Magazine! The hard and great thing about styling items from mainstream labels like H&M, Gina Tricot, Cubus, Vila, and so on, is that you have to try and make the looks more expensive and exclusive with the styling and combining of items. It's harder than with high fashion brands, but it's also fun to have a challenge like that. I would love to style the H&M lookbooks one day!